1. Introduction
Fine Content Limited ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website setmyfare.com and our services.
We are the data controller for the personal data we process. We are registered in England and Wales (Company Number: 16603901).
2. Information We Collect
2.1 Information You Provide
- Account Information: Name, email address, phone number, password
- Passenger Information: Full names, dates of birth, gender, passport/ID details (when required for booking)
- Payment Information: Card details are processed securely by our payment provider Stripe; we do not store full card numbers
- Communication: Messages you send us via contact forms or email
2.2 Information Collected Automatically
- Device Information: IP address, browser type, operating system
- Usage Data: Pages visited, search queries, booking history
- Cookies: See our Cookie Policy for details
2.3 Information from Third Parties
- Airlines: Booking confirmations, flight changes, cancellation notices
- Payment Providers: Transaction confirmations and fraud prevention data
3. How We Use Your Information
We use your information to:
- Process flight searches and bookings
- Create and manage fare alerts
- Process payments and refunds
- Send booking confirmations and important travel updates
- Send fare alert notifications
- Provide customer support
- Improve our services and user experience
- Detect and prevent fraud
- Comply with legal obligations
4. Legal Basis for Processing (GDPR)
Under the UK GDPR, we process your data based on:
- Contract: To provide our services when you make a booking or create a fare alert
- Legitimate Interests: To improve our services, prevent fraud, and provide customer support
- Legal Obligation: To comply with tax, regulatory, and legal requirements
- Consent: For marketing communications (you can opt out at any time)
5. Information Sharing
We share your information with:
- Airlines: Passenger details required to complete your booking
- Duffel: Our flight data and booking partner
- Stripe: For secure payment processing
- Email Providers: To send transactional emails
- Legal Authorities: When required by law or to protect our rights
We do not sell your personal information to third parties for marketing purposes.
6. International Data Transfers
Your data may be transferred to and processed in countries outside the UK/EEA, including the United States (where some of our service providers are based). We ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to protect your data.
7. Data Retention
We retain your data for:
- Account data: Until you delete your account, plus 6 years for tax/legal purposes
- Booking data: 6 years from the travel date (legal requirement)
- Fare alert data: 1 year after expiry or cancellation
- Marketing preferences: Until you unsubscribe
8. Your Rights
Under UK data protection law, you have the right to:
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate data
- Erasure: Request deletion of your data (subject to legal requirements)
- Portability: Receive your data in a structured, machine-readable format
- Object: Object to processing based on legitimate interests
- Restrict: Request limited processing of your data
- Withdraw Consent: Where processing is based on consent
To exercise these rights, contact us at privacy@setmyfare.com.
9. Data Security
We implement appropriate technical and organizational measures to protect your data, including:
- HTTPS encryption for all data transmission
- Secure password hashing
- PCI-DSS compliant payment processing via Stripe
- Regular security assessments
- Access controls and staff training
10. Children's Privacy
Our Service is not intended for children under 18. We do not knowingly collect personal information from children under 18. Bookings for children must be made by an adult.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.
12. Complaints
If you have concerns about how we handle your data, please contact us first. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
13. Contact Us
For privacy-related inquiries: